![]() ![]() With 7 out of 10 customers buying more from brands they trust and abandoning those they don’t, the esteemed green checkmark is a great way to make you stand out and boost credibility.īut the green tick badge is more than just a verification icon. If you have an official business account (OBA) with WhatsApp Business API, your company will be given a green badge verification by Meta to confirm the authenticity of your brand. A 2021 consumer preference survey shows that 83% of consumers would browse or buy products in messaging conversations, and 86% are more likely to do business with a company that interacts with them in a personalized way. Live chatting, chatbots, automated messages, and readily available FAQ responses are just a handful of ways brands can quickly interact with their customers. By interacting with prospects and buyers through personalized direct communication, brands are able to quickly provide answers and bring solutions to the table in a way not possible through email or SMS. WhatsApp allows businesses to leverage conversational texting and potentially outperform their competition by providing a better customer experience. Essentially, WhatsApp combines the best of both worlds by integrating aspects of both email and SMS marketing. Similarly, WhatsApp messages also enjoy an open rate averaging above 90%, and with the right tools, businesses can track a series of metrics similar to email analytics to gauge the effectiveness of their campaigns. While SMS messages average an impressive 90% open rate, it’s impossible to measure which of those have been read and which get opened to be instantly deleted. The average open rate for email marketing across all industries was reported to be 22.33% in 2022. So without further ado, here are some top reasons that make WhatsApp an incredible marketing tool for brands. Just like how TikTok is emerging as the preferred search engine among Gen Z youth instead of Google, WhatsApp is quickly becoming a runner-up against traditional marketing channels like email and SMS. The way customers connect with businesses continues to evolve as technology advances and internet habits change. ![]()
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