It's already seen one last resurgence in early August 2022, when Mountain Dew teamed up with Dr. However, in 2022, it was announced that Wispak, the last bottler of Game Fuel Citrus Cherry, would stop producing it, leaving the popular beverage officially discontinued: At least for a while. Even after that, the drink's bottle was changed several times for more promotional game tie-ins. Since then, it appeared with branding for "World of Warcraft" in 2009, "Call of Duty: Modern Warfare 3" in 2011, "Halo 4" in 2012, and "Every2Minutes in 2013," before being released as a permanent flavor in 2014. The first run lasted for 12 weeks before it was discontinued. It was first released in 2007 alongside the release of Xbox 360's newest hit, "Halo 3" (via Mountain Dew Wiki). Citrus Cherry is one of the line's most popular flavors. It essentially preserves the flavor and prevents it from degrading.Launched in 2005, new flavors of the Game Fuel line of Mountain Dew are often released in conjunction with a new video game's debut (via Mountain Dew Wiki). This chemical is primarily added to promote flavor retention. It helps to keep the ingredients together and ensures that the flavoring agents stay suspended and do not fall at the bottom. The stabilizing agent ensures that the ingredients do not get separated in the drink. Its efficacy as a stabilizing agent in the beverage industry is well-known. Also referred to as acacia gum, it is primarily added to lend stability to the soft drink. Obtained from the hardened sap of two varieties of the acacia tree, gum arabic is a natural gum and an important additive in Mountain Dew. Also, from preliminary research it is observed that bromine, an active ingredient in BVO, can cause endocrine disruptions, which may lead to organ damage, birth defects, behavioral problems, fertility issues, and growth disorders. However, BVO as a food additive is not permitted in Europe and Japan as it has been linked to thyroid problems. Without BVO, it would be difficult to keep the flavors homogenous and suspended in water that give a cloudy look to the drink. The cloudy appearance of Mountain Dew is due to BVO that keeps the citrus flavors remain together and prevents them from dissipating and floating on the surface. Brominated Vegetable Oil (BVO)īVO primarily added in citrus-flavored beverages like Mountain Dew, acts as an emulsifying agent. Apart from this fruit juice concentrate, other natural flavors have also been added to improve the taste. The concentrate juice adds a slight citrus flavor to the drink. Orange Juice ConcentrateĬoncentrated orange juice that contains miniscule amounts of water is also added in Mountain Dew to enhance its flavor. It is a white crystalline powder that imparts a bit of sour taste and also stabilizes carbonic acid which is added to create a characteristic ‘fizz’ in the drink. This is yet another important component of soft drinks like Mountain Dew and primarily acts as a flavoring agent. Sodium citrate and sodium benzoate are also added as flavoring agents that render a tart flavor to drinks. Using these food additives also helps maintain freshness of the beverage for a longer duration. These are the commonly used food preservatives that help extend the shelf-life of the drink. Erythorbic Acid, Sodium Citrate, and Sodium Benzoate Instead of HFCS, sugar is used to add flavor to the drink. Considering the widespread criticism, an HFCS-free version of the beverage, ‘Mountain Dew Throwback’ was launched in 2009. However, it has also received a lot of bad press as it is highly processed and its excess intake has been linked to obesity, diabetes, heart diseases, and hormonal disturbances. Besides being cheaper than sugar, HFCS also increases the shelf-life of processed foods and soft drinks. It is essentially a mix of fructose and glucose and generally the amount of fructose present in HFCS is either 42% or 55%. A sugar substitute, it is obtained from cornstarch. This is a food additive, a commonly added liquid sweetener in a variety of carbonated beverages like Mountain Dew.
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