Distinguish you from other candidatesĮarning a digital marketing certification helps set you apart in your field by proving you have an expansive knowledge base and a drive to improve your professional abilities. They vouch for your specialized skills and link you to a respected organization, such as an esteemed professional group or a university. Here are some benefits of digital marketing certifications: Add credibility to your resumeĬertifications be an effective way to demonstrate your competence to potential employers and people in your network. Benefits of digital marketing certifications While different programs vary, these courses tend to focus on more broad industry skills, like social media or content marketing. Certificate programs are supplementary to two-year or four-year degrees, and they're often available online. CertificatesĬertificates are specialized credentials you earn after completing a short program through an educational institution, such as a college or university. Certifications may focus on a specific technical skill or tool, especially those offered by the software company. Some certifications also come from trusted private businesses, like popular search engines and marketing platforms. Professional organizations with credibility in the industry typically administer these programs. Although some people use these two terms as synonyms, there are some distinct differences between the two that may help you choose the right path for you: CertificationsĬertification courses typically involve a brief training program and then an exam. There are two key types of credentials you can earn in digital marketing: certifications and certificates. Related: Learn Digital Marketing in 9 Steps (With Tips) Types of digital marketing certifications You can find certifications offered by a wide range of organizations, including tech and media companies, professional organizations and colleges and universities. They can also supplement previous education, such as bachelor's degrees, to keep you competitive in emerging and quickly changing fields like digital marketing. Certifications provide an alternative to traditional and lengthy academic programs. These optional certifications provide marketers with knowledge and tools that follow the current best practices in the industry. What are digital marketing certifications?Ī digital marketing certification is a credential earned by marketing and content specialists after completing a training program or passing an exam. In this article, we discuss what digital marketing certifications are and the types available, and we give you a list of 26 digital marketing certifications you can pursue to strengthen your resume and professional credentials. Many social media platforms offer certifications, as do online universities. Digital marketing certifications are an effective way to keep up with industry trends and demonstrate credibility to current or prospective employers. Online training tools make it easy for people in marketing to continue learning the latest concepts in digital media advertising, analytics and optimization.
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